Amazon’s Holiday Beauty Event Is Back—Shop Up to 40% Off

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Amazon Prime Day may be over, but the retailer is already getting in the holiday spirit—with plenty of deals to match. Case in point: Amazon’s Holiday Beauty Event, which kicked off this week and runs through November 2 (yep, a full two weeks). New 48-hour flash category deals (on makeup, skin care, and beyond) drop every few days, and throughout the sale, you can score up to 40% off thousands of curated items—including some Allure Best of Beauty winners. Check out the sale schedule below—but we’ve already rounded up our favorite deals from every category, so you can start shopping for discounted must-haves right now, no waiting required.

• Monday, Oct. 20 – Tuesday, Oct. 21: up to 50% off makeup
• Wednesday, Oct. 22 – Thursday, Oct. 23: up to 45% off hair care
• Friday, Oct. 24 – Saturday, Oct. 25: up to 45% off health and wellness
• Sunday, Oct. 26 – Monday, Oct. 27: up to 40% off personal care
• Tuesday, Oct. 28 – Wednesday, Oct. 29: up to 50% off fragrance
• Thursday, Oct. 30 – Friday, Oct. 31: up to 40% off skin care
• Saturday, Nov. 1 – Sunday, Nov. 2: up to 50% off men's grooming

​​Best Amazon Holiday Beauty Event Deals You Can Shop Now

Do-it-All StylerShark Beauty FlexStyle Air Styling & Drying SystemJump to review$250

Amazon

Brighten UpRoC Retinol Correxion Under Eye Cream for Dark Circles & PuffinessJump to review$30 $22 (27% off)

Amazon

Beauty SleepMedicube Collagen Night Wrapping MaskJump to review$27 $24 (11% off)

Amazon

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• Best Amazon Holiday Beauty Event Makeup Deals
• Best Amazon Holiday Beauty Event Haircare Deals
• Best Amazon Holiday Beauty Event Skin Care Deals
• Best Amazon Holiday Beauty Event Body Care Deals
• Best Amazon Holiday Beauty Event Hair Removal Deals

Best Amazon Holiday Beauty Event Makeup Deals

We’re all about keeping it simple, and these makeup deals make looking polished effortless. Think: an Award-winning setting spray that keeps makeup locked in all day and mascaras that give you falsies in just a few swipes.

Best Makeup Steals

L’Oréal Paris Infallible 3-Second Setting Spray

$14 $11 (21% off)

Amazon

Allure social media manager Bianca Richards applying the L’Oreal Paris Infallible 3-Second Setting Spray

Bianca Richards

Lancôme

Lash Idôle Flutter Extension Lash-Lengthening Mascara

$30 $21 (30% off)

Amazon

Tarte

Creaseless Setting Powder

$37

Amazon

Allure commerce writer Lily Wohlner applying the e.l.f Cosmetics Halo Glow Powder Filter

Lily Wohlner

E.L.F. Cosmetics

Halo Glow Powder Filter

$15 $10 (33% off)

Amazon

Best Amazon Holiday Beauty Event Hair-Care Deals

Say goodbye to hard-to-handle hair with multistyling styling tools like Shark’s FlexStyle, Dyson’s Airwrap, or T3’s Aire 360 Multi-Styler & Blowout System. Want to smooth your hair without the heat tools? Make it happen with a hydrating conditioner.

Shark Beauty

FlexStyle Air Styling & Drying System

$250

Amazon

Allure contributing commerce editor Deanna Pai styling her hair with the Shark FlexStyle Air Styling & Drying System

Deanna Pai

Former Allure associate manager of special projects, Talia Gutierrez using the T3 Aire 360 Multi-Styler & Blowout System

Talia Gutierrez

T3

Aire 360 Multi-Styler & Blowout System

$300 $250 (17% off)

Amazon

Dyson

Airwrap

$550 $400 (27% off)

Amazon

Former Allure shopping market editor Angela Trakoshis using the Dyson Airwrap

Angela Trakoshis

Virtue

Smooth Conditioner for Frizz Control

$44 $31 (30% off)

Amazon

Best Amazon Holiday Beauty Event Skin-Care Deals

We’ve spied a few of our all-time favorite skin-care deals on sale during the Holiday Beauty Event. A few of our favorites: Dr. Althea’s Beauty Award-Winning Pure Grinding Cleansing Balm, Illyoon’s hydrating but never heavy Ceramide Ato Concentrate Cream, and Medicube’s Night Wrapping Mask, which, when used before bed, makes skin look like glass come morning.

Han applying RoC Retinol Correxion Under Eye Cream

RoC

Retinol Correxion Under Eye Cream for Dark Circles & Puffiness

$30 $22 (27% off)

Amazon

Medicube

Collagen Night Wrapping Mask

$27 $24 (11% off)

Amazon

Allure features director Dianna Singh peeling off the Medicube Collagen Night Wrapping Mask

Dianna Singh

Allure commerce producer Sarah Hoffmann applying the Dr. Althea Pure Grinding Cleansing Balm

Sarah Hoffmann

Dr. Althea

Pure Grinding Cleansing Balm

$23 $19 (17% off)

Amazon

Illiyoon

Ceramide Ato Concentrate Cream

$29 $25 (14% off)

Amazon

Wohlner applying the Illiyoon Ceramide Ato Concentrate Cream

Lily Wohlner

Best Amazon Holiday Beauty Event Body-Care Deals

Looking to add a little luxury to your body-care routine? We’ve got you covered with deals on some of our favorite brands for nourishing skin from head to toe, like Kiehl’s and Elemis. And while Isle of Paradise is best known for its tanning products, their body care is just as impressive.

Bioderma

Atoderm Shower Oil

$32 $24 (25% off)

Amazon

Coola

Organic Sunless Self Tanner Body Firming Lotion

$48 $34 (29% off)

Amazon

Elemis

Elemis Frangipani Monoi Body Oil

$65 $52 (20% off)

Amazon

Kiehl's Since 1851

Creme de Corps

$39 $29 (26% off)

Amazon

Native

Deodorant

$13 $11 (15% off)

Amazon

Isle of Paradise

Creamy Body Cleanser

$25 $15 (40% off)

Amazon

Best Amazon Holiday Beauty Event Hair-Removal Deals

Even as the weather gets chillier and bare-skin season winds down, hair removal—via shaving, trimming, or lasering—remains a year-round habit for many of us. Whether you’re looking to zap hair for good or just stock up on a new razor, we’ve rounded up editor-loved favorites we keep repurchasing ourselves.

Braun

Smart IPL Skin i·Expert Pro 7

$500 $400 (20% off)

Amazon

OLOV

Electric Body Hair Trimmer

$50 $30 (40% off)

Amazon

Gillette

Venus Comfortglide

$25 $20 (20% off)

Amazon

Braun

Face Epilator Facespa Pro 911

$130 $109 (16% off)

Amazon